Elsa

How to Sell in a Hostile World

Selling in a world that is hostile towards sales can be challenging, but it is possible to succeed with the right approach. Here are some tips that can help: Emphasize value over sales: Instead of pushing your product or service, focus on demonstrating how it can solve your prospect’s problems or meet their needs. Emphasize …

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What are the Risks of Personal Relationships with Clients?

In the business world, it’s not uncommon for relationships with clients to evolve into friendships. While a strong personal relationship with a client can have positive effects on your business, it’s important to maintain a professional demeanor and avoid conflicts of interest. In this blog, we’ll explore the pros and cons of becoming friends with …

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